Chromapur CV7-PW-(MH)

Description

ChromaPur™ CV7-PW-(MH) by Croda Beauty is a high-quality, 7 µm spheroidal cellulose powder designed as an eco-friendly, microplastic-free alternative to plastic microbeads, silica, and Nylon-12 in cosmetics.Key Characteristics & PerformanceINCI Name: CelluloseParticle Size: ~7 microns (CV7)Sustainability: Derived from upcycled black spruce via an eco-friendly process; 100% natural, vegan, and readily biodegradable (OECD 301F).Certifications: COSMOS approved and Halal compliant.Cosmetic BenefitsColor Enhancement: Boosts pigment payoff, coverage, depth, and color intensity in color cosmetics.Sensory Feel: Imparts a dry, soft after-feel with a smooth matte finish.SPF Boosting: Amplifies SPF performance by up to 39% in vivo (ISO 24444) in anhydrous and water-in-oil formulations.Optical Effects: Provides a soft-focus blurring effect on skin texture in anhydrous systems and sticks.Applications & UsageIdeal Formulations: Anhydrous systems, lipsticks, lip balms, poured sticks, pressed/loose powders, mascaras (increases volume), and suncare products.Recommended Levels: Effective at usage levels of up to 30%.